eCommerce marketing includes both paid and unpaid forms of internet marketing. An integrated eCommerce marketing strategy must have a mix of both the paid and unpaid forms and is made with an objective of maximum ROI. The three most effective forms of ecommerce internet marketing are SEO (Search engine optimization), PPC (Pay per click) and Content marketing.
eCommerce Marketing – To Convert a Visitor into Customer
The main objective of eCommerce marketing is to do business. There are two main parts of eCommerce marketing strategy. First to bring more visitors to your online store and second is to convert maximum visitors into customers. A good strategy would focus on both.